Atypique is a French-Canadian mocktail that is being brought to the US market. While we couldn’t change the packaging, the branding and visual system was fair game. The design I created was based on Scandanavian design and Quebec quilts. The mountain peaks in the pattern was created using the flag found on the can. Compared to other mocktails, we decided to go more masculine with the branding to stand out from the feminine heavy category.

Creative Director - Drew Donatelle
Associate Creative Director - Cooper Weinstein
Copywriter - Daniel Beaudoing