Schweppes is the oldest carbonated drink in the world with a history of being the sophisticated drink, but over time this has given the brand a reputation as being “dusty.” So we sought to change that by reframing what sophistication looks like for the modern audience. We wanted our photography to showcase what it's like to be a great host with good taste, by creating scenes of casual hangouts that have an element of fun while still being refined. It's all about elevating our get-togethers and making them feel special. The “You’re Golden” tagline ties into the visual branding, with each photo featuring a golden surface that intersects the can at an angle, mirroring the brands logo.

Creative Director - Tim Eger
Associate Creative Director - Cooper Weinstein
Copywriter - Daniel Beaudoing
Photographer - Josh Blaylock