Meat Fight is the perfect example of funthlanthropy, a giant barbecue competition where everyone is drunk and raising money to fight MS. During my Johnson & Sekin days, I worked on the MF1K where you walk the race by going from booth to booth to get meats and beer. To play of the mock athleticism and the ‘Merica vibe the event naturally developed, we tapped into the American Gladiators as a source of inspiration.

Years later I became involved again in Meat Fight and reconnected with the organization. Through my own agency Cooper, Hewitt, & Weinstein, I’ve created graphics, merch, and advertising for various events.

Creative Director - Cooper Weinstein

Johnson & Sekin Credits: Art Director - Cooper Weinstein; Copywriter - Brazos Elkins; Video and Photography - Dennis Murphy; Logo Design - Jason Ortiz; T-shirt Illustrators - Joanna Tang and Jason Ortiz