Bai is a brand that positions itself as a WonderWater, but the previous materials fell flat by using a gradient that resulted in a muddy and unappealing background. At a time when Bai sought to reposition itself, there was no better place to start than by reinventing it’s photographic style. Taking WonderWater to heart, we used reflective mylar to create caustics in the background recreating the reflections of light hitting a water surface. By using colored gels, we created a more natural gradient and it added to the campaigns taste appeal. Because of the success of the new style, we were asked to completely update the website as well.

Associate Creative Director - Cooper Weinstein
Copywriter - Daniel Beaudoing
Photographer - Josh Blaylock
Coding and WebDev - Victory