Rolled out November of 2024, this Squirt mini packaging was limited edition to celebrate Dia De Los Muertos. The concept started off with La Catrina, a symbol of the holiday characterized by her elegant clothes and large hat which we transformed into a grapefruit. The background pattern is made up symbols of the holiday including monarch butterflies, marigolds, and a sacred heart.

Associate Creative Director - Cooper Weinstein
Designers - Anna Rodriguez, Taylor Dumas