Mott’s is the iconic applesauce brand and one that was a mainstay for me growing up. I spearheaded the rebrand and packaging design for this update and led my design team to figure out how the design system flexes to new products and SKUs. We sought to modernize the labels by creating a modular system. I also redesigned the Mott’s logo to fix spacing issues, refine the letters, and create a hidden symbol in the type.

Creative Director - John Norman
Design Director - Phillip Del Moral
Associate Creative Director - Cooper Weinstein
Designers - Veronica Padilla, Anna Rodriguez, Troy Lehman, Trey Johnson, Drew Scott, Carolina Bocanegra